Written by Laurent Vernay, this beautiful book tells the story of both shoe polish and its accompanying jars. Covering over 100 shoe care brands, the book explains in detail how these brands have evolved since their inception, interspersed with a deep dive into marketing dating back to the 1880s. Equipped with more than 600 images, the book gives the reader a strong sense of the history behind each brand and their respective cultures. Written for anyone who loves beautiful shoes and has a keen interest in history.